It’s the beginning of October and the Festive season is fast approaching. If you want a stress free and profitable Christmas, it’s important to plan now.
Companies, big and small, will be looking to book their annual festive bash. There might be a recession going on but company bosses still want to treat their staff at Christmas, so make sure you are going all out to entice these companies to book their party in your restaurant.
Value for money will be top of the agenda, so offer that “little extra something” with every booking…
complimentary bottle of champagne on arrival
complimentary pre lunch festive cocktails
complimentary vouchers to be used in the new year…
If you have any more ideas for enticing parties, we would love to hear from you.
It’s only the beginning of September, but if you are a restaurant owner or restaurant manager, now is the perfect time to start planning your marketing activities to ensure a busy, profitable and stress free Christmas.
Here’s some ideas to get you started;
Take a look at last year’s Christmas sales figures and menus and see where you can improve on things. Simple things such as a more interesting and competitively priced menu can make a big difference to the number of bookings.
Start promoting Christmas on your website and in house. Talk to your customers too.
Focus on staff training, handling bookings and enquiries. Start now. Good customer service especially over Christmas can drive sales and keep customers coming back in the new year.
Put together your social media strategy for the months running up to Christmas to drive those extra bookings and sales.
look out for more marketing tips and ideas over the next few weeks.
Apologies for not posting much recently, but as a restaurant consultant, this is a busy time of year. However, I did want to get this post written whilst the Christmas rush is on.
As we all know, customer service is of the utmost importance to any business, any time of the year - it can really make or break a business.
Christmas is the busiest time of year for most restaurants with new and existing customers piling in to celebrate the festivities. With all these customers, it’s an excellent time to show your customers just how good you really are and how much better you are than the rest of the competition.
3 easy ways to give your customers the “wow” factor and keep them coming back;
Firstly make sure all your staff understand what good customer service is and what you expect from your staff.
Remember a smile and a greeting (“hello”) always go along way to make your customers feel welcome.
No two customers are the same, each has their own needs. So treat each customer as individuals and make them feel special.
Keep your cool when it’s busy and don’t get stressed or bad tempered with customers or other staff. A relaxed restaurant atmosphere is far more inviting than a chaotic, stressed one.
If you want a profitable Christmas, you should by now be up and running with your marketing plan for Christmas and busy with promotions. If not, don’t panic, it’s not too late.. just follow my tips;
be clear on what your business goals are this christmas.… probably like most, better sales than last year?…whatever they are, make sure the rest of your staff are aware of them so that everyone is working to achieve these same goals.
Think about what your marketing objectives will be to reach your business goalsie attract new customers, upsell to existing etc
Next, think about what will make your restaurant stand out from the competition this christmas and how you are going to do things that set you apart from the others. Whatever it is, fantastic function room, great value menu, singing waitresses…this is the angle you need to use to promote your restaurant and drive sales.
Finally, go ahead and tell everyone what you are doing, through your website, through newsletters, facebook, twitter, flyers, blackboards…This is the important bit. There’s no point having great ideas if you don’t tell anyone about them!
Also, find time to jot down your plan and make sure all your staff see it and understand that it is there to be adhered to. Follow your plan and not only will you see an improvement in sales but you will probably have a more motivated team on your side.
If you would like some help with your marketing plan, get in touch now. firstname.lastname@example.org
Christmas is just around the corner and a crucial time for restaurants with most seeing a massive rise in sales during the month of december.
If you want to maximise sales and stay ahead of the competition this year, with the economic climate as it is, it will be more important than ever to plan and stay organised.
Over the next couple of weeks, I will be posting my top tips for driving sales this Christmas in your restaurant.
1. Start Planning for Christmas NOW.
By now, Christmas menus should be finalised and ready to give out to customers or to promote. Check spelling and prices thoroughly and include your company logo and contact details if necessary. Remember that 1st impressions count and a sloppy menu won’t entice the customers.
This year customers will be looking for value more than ever. Offer set menus and set prices for larger bookings and parties and add a welcome drink in the price ie glass of Prosecco or Kir Royale on arrival as an added incentive.
Make sure your menus are as exciting and innovative as possible. Local sourcing and provenance is an important factor to customers, so where possible make the menus as descriptive as possible ie “Roast rump of Suffolk lamb..” , “South Coast mussels…”, “Neal’s Yard Cheeses…” If you know where it’s from, tell your customers about it..it will give you the edge on the competition.
Call a staff meeting as soon as possible and make sure everyone is familiar with all the menus and understand exactly what is expected of them over the busy Christmas period. ie how to take bookings for large parties, staff rota, customer service, sales targets etc. Add an incentive too to make things more exciting!
Stock up on crockery, cutlery, glasses etc. Don’t leave it till the last minute.
My next post will be on marketing your restaurant this Christmas. In the meantime,tell me about your best tip for a great Christmas.